Studio Anne Carlton World Chess Championship 2013 Official Chess Set to be Unveiled at Kids India Toy Fair ~ World Chess Championship 2013 Viswanathan Anand vs Magnus Carlsen at Chennai Hyatt Regency

Wednesday, October 23, 2013

Studio Anne Carlton World Chess Championship 2013 Official Chess Set to be Unveiled at Kids India Toy Fair

Posted by World Chess Championship 2013 News Blog Wednesday, October 23, 2013
During November Chennai will be the focus of global attention as local hero and World Champion of seven years, Vishy Anand faces a challenge for his chess crown from the young Norwegian with smouldering movie star good looks, Magnus Carlsen. Ranked world number one at just 22 years old, Carlsen has already achieved celebrity status across the globe, appearing in US Time magazine’s list of 100 most influential people and in the UK debuting on a list of the sexiest men of 2013. Judging by the pop star reception he received during his summer visit to India, Carlsen will have a loyal fan base here during the Championship match, despite Anand’s home advantage.
World Chess is officially cool and Kids India will showcase the official unveiling in India of the World Chess Championship Chess Set. (Stand No. A20 at Kids India Toy Fair)

Designed exclusively for World Chess by revered architect and industrial designer Daniel Weil, the set reflects an exciting new era for the classic game.

And it is one of the UK’s oldest and most respected traditional games companies, Studio Anne Carlton, which has been appointed as the official manufacturer and distributor of the FIDE approved World Chess Championship Chess Set.

Studio Anne Carlton managing director, Michael Lee, explains why the Kids India Toy Fair is the perfect platform to showcase the World Chess Championship Chess 2013 Set:

“World Chess and Studio Anne Carlton are committed to supporting global initiatives to promote chess in schools and the communities, helping and encouraging children of all ages to play chess, not just for enjoyment but to assist both their education and social skills. It’s therefore appropriate that the official launch of the set in India takes place at such an important children’s focused event as Kids India.”

The Championship Chess Set is the first in the World Chess range and is the flagship product for World Chess that is intended to be used in all Championship events. Weil’s design affords more than a respectful nod to the Staunton set required for competition play, but with a contemporary 21st century styling that is already being appreciated by the younger, design led generation. 

Simple perfection is shown in the hand-crafted natural and ebonised boxwood pieces and the rosewood and maple chessboard.
Magnus Carlsen on his way to victory in the London 2013 Candidates Tournament playing with the World Chess Championship Chess Set

Vishy Anand will always be a respected role model, but Magnus Carlsen is a role model for a new generation with his ‘smart is cool’ persona that has drawn A-list attention too. He now counts global superstar rapper Jay-Z as a fan. 
Chess is on the cusp of a new era, set to reignite global audiences and inspire a new generation and ambitious children will want to play with the same chess set as Magnus Carlsen, the

Purchase the official World Chess Championship Chess Set from Trade enquiries contact Studio Anne Carlton; Email: (Tel: +44 (0) 1482 327019)