'Pattaya Kelappu Thala' and 'Lick, Maskarlsen, Anand': Only Indian Chess Fans can Help you Understand This!

You got it right: That's a hoarding - pat in the middle of Chennai - for cricket legend Sachin Tendulkar. A group of fans have put it up.  

India is a cricket-crazy country with crazier fans. Walk down Chennai streets and there's very little banner space left for chess fans. Either it's cricket fans taking away space to wish their "god" a farewell as he plays his final test series before retirement this November, or it's Chief Minister Jayalalitha's banners announcing the World Chess Championship in Chennai.

It's almost a ritual to cheer for your favourite sports hero. If there's no space on Indian streets, it's elsewhere... on Facebook and Twitter! Considering chess is not all that a street sport, this was expected. Definitely more Indian chess fans in the cyberworld (than the streets of Chennai).

First up was NIIT Limited, Viswanathan Anand's long-time sponsor, who started the #Wish4Vishy (http://www.wish4vishy.com) hashtag for a national movement to enable every Indian to cheer for reigning World Chess Champion and NIIT MindChampion Viswanathan (Vishy) Anand, as he prepares to take on challenger Magnus Carlsen. 

Another NIIT creative poster (though not specifically on Carlsen versus Anand):

Then, we have Amul tweeting away the following poster via @Amul_Coop:

Amul, with the tag line, 'The taste of India' is well known for funny and witty ads featuring the famous 'Amul girl'. Their advertisements are a tradition in themselves featuring the most-talked about event of the week in India. 

Amul is an Indian dairy cooperative, and is sometimes even referred to as Anand (!!!) Milk Union Limited because it is based in Anand, Gujarat.

The text on the Amul hoarding reads, "Lick, Maskarlsen, Anand" a smart pun on the names of the chess players as well as a line that says, "Make your move." 

For the uninitiate, 'maska' refers to butter. Amul is the #1 butter available in India since generations. Bun-maska (bun and butter) is the hottest street breakfast you can find anywhere in India on any given morning.
  

This poster comes from 'Veni, Vidi, Vishy' - a social media chess campaign that will also run on Facebook and Twitter through the World Chess Championship. 

The creative idea, copy and design are all by Qruize's marketing team. Qruize Technologies Pvt. Ltd is a young research driven Information & Communications Technology Company based out of Chennai.
Qruize decided to first wish Viswanathan Anand in the local language Tamil with: Pattaya Kelappu Thala. That roughly translates to "Rock on boss". They will upload more cool posters on their Facebook page: www.facebook.com/qruize throughout the World Chess Championship.

Here's another of Qruize posters, a little easier for international chess fans to understand!

Ram Vellayan of Qruize says, "Initially, we wanted to run the poster campaign because we love Anand. We are proudly made in Chennai. But, then we also feel there is lukewarm response to the World Chess Championship in the national media."

Vellayan says, "For example, on Friday, on the eve of the first game, top Indian newspapers do not have the chess match on their front pages for their North India editions! It's only for their South Indian editions. Look at top news sites like Rediff, NDTV etc. They have one chess story for every 100 cricket stories. That's when our resolve to run this creative campaign got stronger."

As a chess fan, you just need to do a small social media search. You will be checkmated by the options available.

One particularly hot chess page is Chess Club Live on Facebook. They have a massive, massive, massive following of over 43,000 Likes (or people who have enlisted for their updates). There's a chess news update on the page every two minutes in all time zones. Phew!

There are thousands of chess groups on Facebook, and we cannot even start listing them. A single search will leave you zapped at the very number of chess groups you could join right now what with virtually each one of them talking about the World Chess Championship in Chennai.

For twitter, you have the excellent Twitter guide by Eric van Reem on MateinChennai.com. The official hashtag for the Anand versus Carlsen World chess Championship is #FWCM2013. There's another very popular one #AnandCarlsen and much more easier to remember as well. Let's hope one of them trends on Twitter in India during the World Chess Championship this November.

Magnus Carlsen has himself been tweeting a little via @MagnusCarlsen and Vishy Anand has tweeted a little via Vishy64theKing. 

If you like our selection of stories surrounding the Anand versus Carlsen Chennai World Chess Championship, do like our Chess Magazine Black & White Facebook page as well. ;)

Online, or offline, right now majority of chess lovers in India are rooting for Viswanathan Anand. At least everyone in Chennai is. 

However, no matter where you are, and no matter whose side you are on, let's cheer for chess. 

This Anand versus Carlsen Chennai World Chess Championship 2013 is going to bring great joy to all chess lovers for sure. -- Rajat Khanna

(Photo (left): Outside the venue Hyatt Regency in Chennai)

* When World Chess Champion Viswanathan Anand supported cricket

* World Chess Champion Viswanathan Anand the credible brand ambassadors (videos of advertising)

* Summary of watching Carlsen versus Anand Chennai World Chess Live links

* Sachin Tendulkar is playing the first Test against the Caribbeans in Kolkata from November 6 to 10 and the second - Tendulkar's 200th - is in Mumbai from November 14 to 18.
* Anand vs Carlsen World Chess Championship schedule 
* No Pressure, Anand tweets away
* Two Indian Legends: Sachin Tendulkar and Viswanathan Anand
* Anand on SportsKeeda List of Indian Sportspersons

Read More

Vishy has Lost 6 kg, Swimming, Cycling, Training in Germany: Eric van Reem's Blog 'Mate in Chennai'

Here is the first post from Viswanathan Anand's team member Eric van Reem's chess blog 'Mate in Chennai'. 

On 16 October, an article was published in the Bad Sodener Zeitung, a weekly newspaper for the citizens (about 22.000) of the small town of Bad Soden. The town is known for its various springs, which contain carbonic acid gas and various iron oxides. The waters are used both internally and externally, and are widely exported. One of the most prominent citizens of this town and spa in Bad Soden is chess world champion Viswanathan Anand and in the weeky newspaper one page was reserved. Since this article is only available in German and the newspaper does not have an online edition, I will give you a brief summary, writes Reem. You can read the full summary at his first post on Mate in Chennai.

“He bought a season ticket for the swimming pool in Bad Soden and swam about 1000 meter per day. He would also run 10 km every day and he has also been spotted on a bicycle in the beautiful hills around Bad Soden. He lost about 6 kilos this summer. Most of the time, though, Anand prepared for the match in the Chess Tigers Training Center with his seconds.”

Anand's friend, manager and delegation leader in Chennai, Hans-Walter Schmitt is quoted: “This will be his toughest challenge. It is a battle of experience vs. youth”.

The text is written by Hans-Jürgen Biedermann, pictures (not credited!-idiots) were made by yours truly. I add the original pictures here. Click on the pictures for a larger view. Let me know if you want to use the pictures or need a high-res picture.

'Mate in Chennai' will give you inside information about the “First Match of the Century” between world chess champion Vishy Anand from India and his challenger Magnus Carlsen from Norway, writes Reem (left). 

Reem adds, "You will find tons of information about this match on the official match site and on numerous chess websites. In this blog I will try to give you some insight what’s going on behind the screens of a world chess championship. You will hardly find any chess diagrams here or analyses or anything. I want to show pictures of the match and of people who are involved. Pictures of the opening and closing ceremonies, pictures of the hotel, pictures of Chennai: I hope you will find some stuff here, that is not available on other websites."

"Last year I wrote a blog about the world championship in Moscow: Mate in Moscow. Originally, I only wanted to post a few pictures every now and then for family and friends back home, but the blog became quite successful in the chess world. So here is another blog! Enjoy!"About the author: Eric van Reem (1967), airliner, located near Frankfurt. Chesswriter and hobby photographer. Vice president of the Chess Tigers. Regular contributor to Schaakmagazine (NL), Schach Magazin 64 (D) , KARL (D) and other chess magazines like New in Chess. Chief editor of Computerschaak 2001-2010. Press officer Chess Classic Mainz 2001-2010.

This is his third world chess championship in the “A”-Team: Sofia 2010, Moscow 2012 and Chennai 2013.

- Getting fit to fight: World No. 1 Magnus Carlsen

Read More